July 22, 2015

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It’s all babytalk … the very obvious blog I’ve been avoiding

If you know me at all, you’ll know I engage about pretty much anything as long as I’ve something sensible to say, or useful to share.  I’m a talker severely lacking in fence-sitting skills! Jazz, reputation management, communications, PR 101, coffee, good wine, politics (perhaps especially politics!), feminism … plus any variety in between. I […]

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July 2, 2015

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Pitch-Perfect… Some Comms #101 (Part II)

Part I of this post took us through the prep and into the room on the day… this is the bit that no well-intentioned comms professor will tell you. I’d love to hear your own take on pitches – mail me at frimframworld@gmail.com Always be prepared to go the extra mile… You have to be prepared to […]

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July 1, 2015

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Pitch-Perfect… Some Comms #101 (Part I)

Although not quite as fabulously sinister as Alec Baldwin’s “Always Be Closing” landing a pitch can be more than a challenge at times. I’ve worked with seasoned pros who will still, in moments of self-deprecating honesty and usually following a big win, quietly tell you they still baulk at the prospect of a pressurised pitch. […]

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June 30, 2015

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Get with the programme… or at least get out of the way

“I’m not sure I could add any value to that.“ “It’s beyond the scope of my skill-set.” “I’d love to help but I’m not sure I’m the subject-matter expert you need.” “That’s not within the remit of my role.” We’ve all come across them. Some of us know them. Many of us work with them. […]

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June 12, 2015

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Wordplay…

*With updates by way of like-minded contributors!  I’m very spoiled (and happily, I know it!) … I get to play with words and ideas for a living. It’s what I’ve always wanted to do and what still gets me out of bed after the roughest of days and no matter what. It’s like trying to […]

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May 6, 2015

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Love letter to a dying light

“How you would live if you knew for sure where the end was?” Turns out it wasn’t a trite opener, a sharp chat-up or a poignant pondering, but a question that’s both practical and pressing for a new friend who has the answer of where the end will be – for him at least. His […]

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February 25, 2015

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Swooning suavely sideways – spare me

This week, Lucy Kellaway called on us all – but perhaps predominantly women given the focus of the piece – to “lean in to laziness”. Kellaway, having just caught up with a Uni friend, confidently guided us on doing less, not more, to succeed in business.  For years we’ve been told “work smarter not harder” and that […]

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February 12, 2015

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Monkey Business in the War on Obesity?

As Coke launches “Coke Life” in its shiny green packaging (for “green” read the implied “natural”, “healthy” – aka “you don’t have to avoid Coke to reduce your waistline” – messaging) and the Food Safety Authority has declared the need to put calorie-counts on menus, recent research from Duke University informs us that apes, much […]

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