Finding a serious message amid the noise: When a picture isn’t worth 1,000 words


Part of working in ‘PR-land’ is the constant striving to communicate more… more clearly, more effectively, in a more targeted/tailored way, in a way that ‘speaks’ to people to move, empower, inform and motivate them. But there are times when less is more. The current plethora of poorly conceived infographics is clearly a case in point.

Perhaps no surprise that for professional communicators of all disciplines – from marketers to PRs and advertisers to corporate strategists – the advent of cheaper and easier to produce infographics has led to something of a flurry of information in “the visual space”. But as with so many things, just because you can doesn’t mean you should.

Today The Guardian offered up a sample of 16 of the worst infographics they describe as ‘head-craning, eye-squinting, eyebrow-raising nightmares that leave you more confused than before you clicked ‘next’ and I can’t help but agree.

Some are simply woeful; others beggar belief, none live up to the name of actually informing you.

But all is not lost – there is still a place for clear visual communication. In complete contrast to the monsters compiled by The Guardian, Barnardos Ireland produced a compelling infographic on the cost of putting a child through school in Ireland (via @thejournal_ie)

More effectively than any emotive address, the Barnardos infographic forcefully depicts the increasing struggle faced by Irish families in educating their children. In so doing, Barnardos have once again done what they do exceedingly well… created an effective lobbying tool to represent and advocate for the rights of Irish children.

Barnardos have also compiled a list of action points they have called on the Government to consider. If, having seen them, you’re moved to join the campaign you can email or write to your local representative. A list of TDs by constituency can be found here.

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About frimframworld

Total coffee fan, dedicated foodie & news hound. Strategic PR & political comms as a day job. All comments my own - blogging in a personal capacity only.

View all posts by frimframworld


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