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Show don’t tell – living and breathing brand values

September 18, 2013

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One of the first thing you’ll learn in Integrated Marketing Communications or IMC 101 is that brand personality, brand values and increasingly company ethos is vital not only to build interest in your brand but, more vitally, to turn interest into engagement and create brand champions among your customers. This all sounds great – and […]

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Coffee gets personal …

March 16, 2012

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I’m a coffee addict, there’s no two ways about it! As a fan of high-end unique blends and high-street chains and everything in between as long as it’s good, tasty, properly made coffee:  freeze-dry alternatives simply don’t count. This week , Starbucks rolled out its “Nice to Meet You” campaign, dove-tailing it with the new […]

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Today, we’ve lost a hero – Steve Jobs (1955-2011)

October 6, 2011

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Like everyone else, I woke this morning to the news of Steve Jobs’ death. My usual morning sleep-addled routine is to check online news and catch up on overnight press releases from afar with a cup of coffee, so I first saw the news on my iPhone – a device of Steve’s own imagining – […]

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