Archive | It’s all talk (PR & Strategic Comms) RSS feed for this archive

Pitch-Perfect… Some Comms #101 (Part II)

July 2, 2015

1 Comment

Part I of this post took us through the prep and into the room on the day… this is the bit that no well-intentioned comms professor will tell you. I’d love to hear your own take on pitches – mail me at frimframworld@gmail.com Always be prepared to go the extra mile… You have to be prepared to […]

Continue reading...

Pitch-Perfect… Some Comms #101 (Part I)

July 1, 2015

1 Comment

Although not quite as fabulously sinister as Alec Baldwin’s “Always Be Closing” landing a pitch can be more than a challenge at times. I’ve worked with seasoned pros who will still, in moments of self-deprecating honesty and usually following a big win, quietly tell you they still baulk at the prospect of a pressurised pitch. […]

Continue reading...

Get with the programme… or at least get out of the way

June 30, 2015

0 Comments

“I’m not sure I could add any value to that.“ “It’s beyond the scope of my skill-set.” “I’d love to help but I’m not sure I’m the subject-matter expert you need.” “That’s not within the remit of my role.” We’ve all come across them. Some of us know them. Many of us work with them. […]

Continue reading...

Show don’t tell – living and breathing brand values

September 18, 2013

0 Comments

One of the first thing you’ll learn in Integrated Marketing Communications or IMC 101 is that brand personality, brand values and increasingly company ethos is vital not only to build interest in your brand but, more vitally, to turn interest into engagement and create brand champions among your customers. This all sounds great – and […]

Continue reading...

Plain and simple – putting lobbying in the firing line?

August 2, 2013

0 Comments

Over the last couple of months there has been an increasingly heated debate about a proposed move to plain packaging for cigarettes in the UK which has, aside from the health policy concern, brought the issue of lobbying into the firing line. As early as January this year, Philip Morris International (PMI) is reported to […]

Continue reading...

Finding a serious message amid the noise: When a picture isn’t worth 1,000 words

August 1, 2013

0 Comments

Part of working in ‘PR-land’ is the constant striving to communicate more… more clearly, more effectively, in a more targeted/tailored way, in a way that ‘speaks’ to people to move, empower, inform and motivate them. But there are times when less is more. The current plethora of poorly conceived infographics is clearly a case in […]

Continue reading...

Michael D creates space so that voices of all kinds can be heard

November 11, 2011

0 Comments

A huge and heart-felt Comhghairdeachas! to our new President Michael D Higgins. What was most striking about Michael D’s inaugural address, apart from his all too familiar and ever-welcome eloquence, was his genuine tone of inclusion. I’ve worked in policy and public affairs for over ten years now and have often been confronted by significant […]

Continue reading...

In Twitterville everyone can hear you scream

October 10, 2011

0 Comments

I’ll admit it up front… I love Twitter, passionately, enthusiastically and at times, somewhat obsessively. I love the immediacy of it and see it as a great way of sharing views with people both well and lesser known to me in the “real world”, for breaking news and tracking interesting blogs. I see it as […]

Continue reading...