September 18, 2013

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Show don’t tell – living and breathing brand values

One of the first thing you’ll learn in Integrated Marketing Communications or IMC 101 is that brand personality, brand values and increasingly company ethos is vital not only to build interest in your brand but, more vitally, to turn interest into engagement and create brand champions among your customers. This all sounds great – and […]

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August 5, 2013

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The Dark Knight of “Feminism”

Oh no, not another blog about anti-woman Twitter trolling? Well, no, not really – at least not intentionally. The recent debate about anti-woman threats and trolling on Twitter has brought to light another, different, argument about the very nature of feminism and women’s rights. I have historically counted myself a feminist – my gran always […]

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August 4, 2013

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Speaking out, standing ground and shouting back is the only option: ceding territory to the trolls is a mistake

Much has been written in the last number of weeks on twitter trolls, threats against women and the need to “take back Twitterville” as a community. Some of the commentary has been excellent in its balanced and rational approach – such as Marta Cooper’s piece in The Telegraph and Padraig Reidy’s commentary. Much of the […]

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August 2, 2013

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Plain and simple – putting lobbying in the firing line?

Over the last couple of months there has been an increasingly heated debate about a proposed move to plain packaging for cigarettes in the UK which has, aside from the health policy concern, brought the issue of lobbying into the firing line. As early as January this year, Philip Morris International (PMI) is reported to […]

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August 1, 2013

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When silliness takes on a more sinister tone

Today’s Journal.ie reports that DUP councillor Bert Johnston wants an all-Ireland ban on the sale of silly string. That alone might be cause for some eye-rolling on what some (many?) might regard as an inappropriate use of political time and resources. The story becomes less silly by far when you realise that this appears to […]

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August 1, 2013

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Finding a serious message amid the noise: When a picture isn’t worth 1,000 words

Part of working in ‘PR-land’ is the constant striving to communicate more… more clearly, more effectively, in a more targeted/tailored way, in a way that ‘speaks’ to people to move, empower, inform and motivate them. But there are times when less is more. The current plethora of poorly conceived infographics is clearly a case in […]

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March 16, 2012

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Coffee gets personal …

I’m a coffee addict, there’s no two ways about it! As a fan of high-end unique blends and high-street chains and everything in between as long as it’s good, tasty, properly made coffee:  freeze-dry alternatives simply don’t count. This week , Starbucks rolled out its “Nice to Meet You” campaign, dove-tailing it with the new […]

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November 11, 2011

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Michael D creates space so that voices of all kinds can be heard

A huge and heart-felt Comhghairdeachas! to our new President Michael D Higgins. What was most striking about Michael D’s inaugural address, apart from his all too familiar and ever-welcome eloquence, was his genuine tone of inclusion. I’ve worked in policy and public affairs for over ten years now and have often been confronted by significant […]

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