Tag Archives: Comms 101

Pitch-Perfect… Some Comms #101 (Part II)

July 2, 2015

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Part I of this post took us through the prep and into the room on the day… this is the bit that no well-intentioned comms professor will tell you. I’d love to hear your own take on pitches – mail me at frimframworld@gmail.com Always be prepared to go the extra mile… You have to be prepared to […]

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Pitch-Perfect… Some Comms #101 (Part I)

July 1, 2015

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Although not quite as fabulously sinister as Alec Baldwin’s “Always Be Closing” landing a pitch can be more than a challenge at times. I’ve worked with seasoned pros who will still, in moments of self-deprecating honesty and usually following a big win, quietly tell you they still baulk at the prospect of a pressurised pitch. […]

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Show don’t tell – living and breathing brand values

September 18, 2013

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One of the first thing you’ll learn in Integrated Marketing Communications or IMC 101 is that brand personality, brand values and increasingly company ethos is vital not only to build interest in your brand but, more vitally, to turn interest into engagement and create brand champions among your customers. This all sounds great – and […]

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