Tag Archives: marketing

Show don’t tell – living and breathing brand values

September 18, 2013

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One of the first thing you’ll learn in Integrated Marketing Communications or IMC 101 is that brand personality, brand values and increasingly company ethos is vital not only to build interest in your brand but, more vitally, to turn interest into engagement and create brand champions among your customers. This all sounds great – and […]

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Coffee gets personal …

March 16, 2012

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I’m a coffee addict, there’s no two ways about it! As a fan of high-end unique blends and high-street chains and everything in between as long as it’s good, tasty, properly made coffee:  freeze-dry alternatives simply don’t count. This week , Starbucks rolled out its “Nice to Meet You” campaign, dove-tailing it with the new […]

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Michael D creates space so that voices of all kinds can be heard

November 11, 2011

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A huge and heart-felt Comhghairdeachas! to our new President Michael D Higgins. What was most striking about Michael D’s inaugural address, apart from his all too familiar and ever-welcome eloquence, was his genuine tone of inclusion. I’ve worked in policy and public affairs for over ten years now and have often been confronted by significant […]

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