Tag Archives: PR

Pitch-Perfect… Some Comms #101 (Part II)

July 2, 2015

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Part I of this post took us through the prep and into the room on the day… this is the bit that no well-intentioned comms professor will tell you. I’d love to hear your own take on pitches – mail me at frimframworld@gmail.com Always be prepared to go the extra mile… You have to be prepared to […]

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Pitch-Perfect… Some Comms #101 (Part I)

July 1, 2015

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Although not quite as fabulously sinister as Alec Baldwin’s “Always Be Closing” landing a pitch can be more than a challenge at times. I’ve worked with seasoned pros who will still, in moments of self-deprecating honesty and usually following a big win, quietly tell you they still baulk at the prospect of a pressurised pitch. […]

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Finding a serious message amid the noise: When a picture isn’t worth 1,000 words

August 1, 2013

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Part of working in ‘PR-land’ is the constant striving to communicate more… more clearly, more effectively, in a more targeted/tailored way, in a way that ‘speaks’ to people to move, empower, inform and motivate them. But there are times when less is more. The current plethora of poorly conceived infographics is clearly a case in […]

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